earch engine optimization (SEO) involves achieving the highest position or ranking practical in the natural or organic listings as the main body of the search engine results pages (SERPS) across a range of specific combination of keywords (or keyphrases) entered by search engine users.
The majority of search engines users are more likely to choose one of the top 5 suggestions in the results page so to take advantage of this and gain visitors to your web site or customers to your on-line store you need to rank as higher as possible.
SEO is not only about search engines but good SEO practices improve the user experience and usability of a web site.
User’s trust search engines and having a presence in the top positions for the keywords the user is searching increases the web site’s trust.
SEO is also good for the social promotion of your web site. People who find your web site by searching Google or Yahoo are more likely to promote it on Facebook, Twitter, Google+ or other social media channels.
SEO is also important for the smooth running of a big web site. Web sites with more than one author can benefit from SEO in a direct and indirect way. Their direct benefit is increase in search engine traffic and their indirect benefit is having a common framework (checklists) to use before publishing content on the site.
SEO can put you ahead of the competition. If two web sites are selling the same thing, the search engine optimized web site is more likely to have more customers and make more sales.
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