UX Design


UX Design can be defined in several different ways, but in the simplest form it understanding what people do and then designing a way to make it better. The goal is to first clearly define the user and meet their measure of success (in concert with the organizational or client goals).

User Experience Design enhances customer satisfaction and loyalty by improving usability, ease of use, and pleasure provided by the interaction between the customer and the product.


What Does A User Experience Designer Actually Do?

There is a set of tools and techniques that a UX designer can rely on during various stages of a project.

  • Wireframes
  • A wireframe is a rough guide for the layout of a website, software interface, or app. This is the deliverable that is most often associated to a UX Designer. This used be done as a series of static images, however today there are many tools that UX Designers can use, which will touch on in more detail later in the guide. These tools make it fairly straightforward to turn a wireframe into an interactive prototype without writing a single line of code.

  • User Testing
  • Since UX Design is all about the user, getting users involved in the process is key to successful design. Sitting users in front of your website or app and asking them to perform a series of pre-planned tasks while they think out loud is the most common type of user testing.

  • Personas
  • A persona is an identify that reflects one or more of the user groups you are designing for. A particular project may have one single persona, or several personas that you are trying to design for.

    Personas should be informed by researching the target user for your product, website, or app. A persona defines the use case and needs to be developed by conducting interviews, surveys, user testing, user research, and other activ

  • Scenarios And Storyboard
  • A scenario is a narrative that describes a day in the life of your personas, particularly in relation to how they use your website or app in their daily life. Sometimes these may also be considered a usage case. Sometimes a storyboard may be necessary to provide more of a visual representation of how a user interacts with a product.

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